Aquis receives investment from Guthy-Renker Ventures that will fund future expansion of the brand and the launch of a hair care system.
WHO: Aquis is run by husband-and-wife team Britta Cox and Suveen Sahib. Britta launched the first high-tech towel that blends science and technology with effortless simplicity. The brand believes women invest too much time, effort, and money on their hair care, with suboptimal outcomes. Hair care ought to be simpler, faster, and more sustainable. They are engineering hair care solutions that protect the natural integrity of the hair and help it stay healthy. Women are sharing their transformational stories of healthy and beautiful hair, fueling the company’s growth.
Co-founders and Co-chairmen Bill Guthy and Greg Renker launched Guthy Renker in 1988 and have been credited with transforming the broadcast direct marketing industry, being historically invested in beauty companies in addition to building its own. They have discovered and developed dozens of consumer products.
WHY: The funding will allow the brand to execute on the future expansion they have been laying the groundwork for over the past 18 months. The business plans to launch a hair care system in 2018.
IN THEIR OWN WORDS: “This move underlines Guthy Renker’s focus on expanding into new beauty categories and acting on consumer trends,” Richard Odum, Chief Executive Officer of Guthy Renker, told WWD. “Aquis’ passion for quality and its mission-based outlook make for a highly successful brand. The brand’s path to scale is clearly defined and will benefit from Guthy Renker’s expertise in direct to consumer marketing across the e-tail, TV, retail and home shopping channels.”
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